Embrace the future of video.

Explore our blog. Get insights, tips and a bit of hand-holding on how you can master the economics and innovation of your IPTV future.

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The One Thing

Should a Pay-TV Operator care about Uber? Or AirBnB? Or even Alibaba? If they want to remain relevant to their subscribers, what do you think they should do? Read more to find out the answer.

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On the Road Towards IPTV: Inter Mountain Cable and Heath Wiley’s Journey

With the adoption of IPTV becoming a trend amongst cable providers, we wanted to start a new blog series where we showcase why our clients are choosing Espial’s Elevate platform to drive their business towards innovation. Our first feature includes the marketing mind behind the success of Inter Mountain Cable and Gearheart Communications in the Eastern Kentucky area: Heath Wiley.

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IP Video Experience – Alexa, Android TV and More

Most cable operators often think. “Am I providing what the consumer expects?”. It is a difficult question to answer but if cable operators are attuned to the changing consumer expectations, they might unlock the mystery of the holy grail.

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Have the cable operators given up on millennials?

Competing with the streaming and OTT services is getting increasingly difficult for cable operators.

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Is it time to exit the Pay-TV business?

Despite all the news about Pay-TV subscriptions going down, the industry is not dead. It has plenty of room to grow. The secret sauce is to adapt to a generation that is increasingly mobile.

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The curious case of IPTV

It is no news that IPTV is the future of cable TV, if the cable operators were to deliver accessible and superior customer service to the consumers and still be profitable from video services.

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5 Key Takeaways from Future of Video Conference

Recently, I was invited to be a panel speaker at the inaugural Future of Video: OTT, Pay TV, and Digital Media Conference organized by Parks Associates.

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Solving The Innovator’s Dilemma in IPTV

Back in 2000, Blockbuster passed up the chance to buy Netflix. “It’s not even on our radar,” they said. One year later, Apple launched iPod and iTunes. “We’d rather compete with Sony than with Microsoft,” they said.

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Innovating for speed in IPTV

It’s a positive that the Pay-TV industry is reaping the benefits of the innovation imperative. That is, at least, if you’re among the large national operators with the resources to innovate quickly enough to keep your subscribers.