Busting myths in the move to IPTV

Published on 01/10/2018

Category: Economics

Disruptive innovation can be tremendously exciting. Unless, of course, you’re the one being disrupted. By now it’s a familiar story. New technology allows for innovators to solve old problems in new ways. The idea gets around to other innovators, and, soon enough, a host of new companies are knocking at your door, promising to solve said problems and deliver new opportunities for growth. These new companies may share a common vision of what’s possible with the new technology. But they offer different paths to achieving it. That’s when the FUD (fear, uncertainty, doubt) begins. It’s also true that every new technology comes with its own set of acronyms and terminology. But that’s a topic for another post.

FUD-slinging in the IPTV space

This is precisely the story playing out now in cable and Pay-TV. If you’re an incumbent operator fighting to stay relevant among new OTT services and cord-cutting Millennials, finding your way through the FUD in IPTV can be the least attractive of the many tasks on your to-do list. Yes, Pay-TV is still the preferred option for viewers around the world. Nevertheless, as we outlined in an earlier post, operators must embrace innovation if they’re going to survive and grow amid all this disruptive innovation. A very disruptive approach for operators is TVaaS (or TV as a Service), which promises fast (very fast) time to revenue, costs that scale with revenue and low risk in a fast-changing environment. So. If you’re considering an evolution to IPTV leveraging TVaaS, you’ve probably heard a lot of differing claims and opinions about about timelines, security, and the cloud. You’re also feeling frustrated trying to decide what’s trustworthy and what’s not. We want to help. Below, we bust three common myths about TVaaS that you’ve probably heard and that frankly, we’re as tired of hearing as you are.

Myth 1: Operators must wait 18 months (or more – much more) to implement IPTV. Reality: You can be up and running in as little as 60 days. Every operator has a horror story about a new tech rollout that took longer and cost more than expected, usually due to an unfortunate combination of proprietary STB standards, inflexible architectures, multiple vendors, and high license and support fees. But while previous deployments have felt like marathons, today’s IPTV deployments are more akin to sprints. Our Elevate platform offers the full range of IPTV services delivered from a highly scalable multi-tenant cloud. In addition to the software and systems, the solution is fully managed with 24/7 monitoring, continuous updates and support, and delivers new innovations every 4 weeks. The service is offered to audiences across a range of devices from STBs to consumer devices and mobile. These and other innovations have allowed for operators to roll out a new platform to their customers in fewer than 60 days.

Myth 2: Multi-tenant solutions are a security risk. Reality: Your data is secure in a multi-tenant solution. Naturally, no operator wants to be hacked. Data breaches are expensive, embarrassing, and degrade your customers’ trust in your operation. Many if not most operators’ preferred approach has been to run operations from a single, dedicated infrastructure, usually on their premises. Managed cloud-based solutions can reduce the security risk in several ways:

  1. Risks due to outdated software. Cloud security helps ensure you apply patches to all instances in a timely manner.
  2. Hacks due to misconfiguration/poor security settings. Careful and repeatable configuration management makes sure we have default deployments with strict security settings.
  3. Breaches due to human error/internal actors can be prevented by solid processes and technical configuration that prevent mistakes happening.

Security is a key consideration for on-premises or cloud-based deployments alike. But proper processes, procedures, and automation mitigate these issues. We make sure to follow and enforce best practices through automated deployment/configuration tools and careful change management.

Myth 3: The cloud is an unreliable environment for IPTV. Reality: The cloud is a reliable environment for IPTV. Stories of cloud outages caused by a fibre cut thousands of miles away has led many to adopt a “once bitten, twice shy” posture when it comes to the cloud. And, much like their feelings about security in the cloud, most independent operators profess a preference for on-premise deployment. The reality is that modern cloud infrastructures feature self-monitoring and self-healing capabilities that route your traffic around outages and slowdowns. Major content providers such as Netflix and Amazon trust the cloud to deliver uninterrupted experiences to their viewers. Further, we believe that the cloud will be home to an increasing number of IPTV applications and functions that will allow you to more easily manage, deliver, and monetize your service. More than 45 operators with millions of clients already do precisely this.

Leave the myth-making to the movie makers

In our spare time, myths can be instructive, illuminating, even entertaining. In business however, they’re downright destructive. And when you’re responsible for delivering an excellent experience to your customers, you owe it to them to learn the truth behind the FUD.


If you’re ready to learn how Espial busts these and other myths, contact us to request a demo of our Elevate Cloud IPTV platform or call Ken Brazile at 1-888-4-ESPIAL.

Jaison Dolvane
CEO at Espial
Jaison Dolvane
CEO at Espial

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